Vermont Ski Industry Holds Steady Despite Challenging Winter
Despite adverse weather conditions this winter, Vermont’s ski industry has maintained stable skier and rider visits, showcasing resilience in a challenging season. Alpine ski areas reported approximately 4.1 million visits, showing a marginal decline of less than half a percentage point compared to the previous season, as disclosed by the Vermont Ski Areas Association (Ski Vermont).
The state’s ski visitation remains robust, exceeding the Northeast region’s and national averages, highlighting Vermont’s position as a leading ski destination in the East and the fourth largest nationally in terms of skier visits. Despite a slow start and inconsistent weather during peak periods, late-season snowstorms and special events like the total solar eclipse contributed to a late-season boost in tourism.
With an average of 124 operating days and a total snowfall of 199 inches during the 2023-24 season, Vermont ski areas have adapted with agility and investment in snowmaking technologies, crucial for sustaining visitor interest and supporting local economies. The industry’s economic impact is significant, contributing 4.6 percent to Vermont’s GDP and providing essential employment opportunities across rural communities.
Looking ahead, Ski Vermont emphasizes the importance of sustainable practices and diversifying recreational offerings, such as expanding into mountain biking during warmer months, to ensure long-term growth amidst changing climate patterns.
Despite challenges posed by inflation, efforts to enhance affordability through pricing reductions and freezes on essential services underscore Vermont’s commitment to maintaining accessibility and visitor satisfaction, essential for the industry’s continued success.
As Vermont’s climate evolves, supporting the outdoor recreation sector remains critical to preserving the state’s natural beauty and economic vitality, offering a unique advantage that continues to attract visitors and residents alike.
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